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MARKETING MADE SIMPLE

PAUL REYNOLDS , LANCASTER, GEOFFREY, 1938-

2002

BOOK
Category

MARKETING

Abstract MARKETING MADE SIMPLE IS AN INTRODUCTORY TEXT OFFERING AN OVERVIEW OF ALL BASIC MARKETING CONCEPTS AND TECHNIQUES. THE BOOK COVERS THE LATEST DEVELOPMENTS IN MARKETING THINKING AND PRACTICE, INCLUDING HOT TOPICS SUCH AS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND BUSINESS-TO-BUSINESS MARKETING. PACKED WITH EXAMPLES AND VIGNETTES, IT OFFERS A CLEAR-SIGHTED STARTING POINT OF VALUE TO STUDENTS, PRACTITIONERS AND THOSE WISHING TO GAIN A BETTER INSIGHT INTO THE SUBJECT OF MARKETING. COMPLETE COVERAGE OF THE SUBJECT OF MARKETING USER-FRIENDLY PAGE LAYOUT CASE STUDIES OF MARKETING SUCCESS STORIES AND FAILURES

ISBN 075064771X
Author(s) PAUL REYNOLDS , LANCASTER, GEOFFREY, 1938-
Credits
Edition 1ST ED.
Year 2002
Publisher MADE SIMPLE BOOKS
Type BOOK
Keywords MARKETING MADE SIMPLE
Language English
Collation 261 P., 16 CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 3 No A 25/07/2015