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BRAND PSYCHOLOGY: CONSUMER PERSPECTIONS CORPORATE REPUTATIONS

GABAY, J. JONATHAN

2015

BOOK
Category

PSYCHOLOGY

Abstract WHY DON'T YOU TRUST SOME BRANDS MORE THAN OTHERS? CAN LEADERS ESTABLISH ENDURING BRAND CONFIDENCE DURING A CRISIS? WHAT CAN CULTURAL, POLITICAL, COMMERCIAL AND SOCIAL BRANDS DO TO INSTIL BRAND BELIEF IN AN INCREASINGLY DISTRUSTFUL SOCIETY? IMPORTANT PSYCHOLOGICAL QUESTIONS LIKE THESE AFFECTING EVERY CORNER OF TODAY'S BRANDS ARE ADDRESSED IN BRAND PSYCHOLOGY. A RESOURCE FOR MARKETING, BRANDING AND PR PROFESSIONALS, CORPORATE LEADERS, REPUTATION SPECIALISTS AND GRADUATES IN PSYCHOLOGY AND MARKETING, IT IS METICULOUSLY RESEARCHED AND CLEARLY EXPLAINS THE PSYCHOLOGY BEHIND TODAY'S BRAND COMMERCIAL BELIEFS, CULTURAL VALUES AND CONSUMER NEEDS.

ISBN 9780749471736
Author(s) GABAY, J. JONATHAN
Credits
Edition 1ST ED.
Year 2015
Publisher KOGAN
Type BOOK
Keywords PSYCHOLOGY
Language English
Collation 430 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia O 3 No A
1 Limassol N 3 Yes A