|
Category |
STRATEGIC MANAGEMENT
|
Abstract |
FOLLOWING THE STRATEGIC ANALYSIS, CHOICE AND IMPLEMENTATION STRUCTURE, THIS TEXT LOOKS AT HOW MANAGERS BECOME STRATEGICALLY AWARE OF THEIR ORGANIZATION'S POSITION, POTENTIAL OPPORTUNITIES FOR CHANGE, HOW CHANGES HAPPEN IN REALITY, AND AT HOW THE PROCESS MIGHT BE MANAGED MORE EFFECTIVELY. A MULTITUDE OF SHORT CASES SHOW STUDENTS HOW ISSUES ARE APPLIED IN THE REAL WORLD.
|
ISBN |
1844800830
|
Author(s) |
THOMPSON, JOHN L.
,
MARTIN, FRANK, 1946-
|
Credits |
|
Edition |
5TH ED.
|
Year |
2005
|
Publisher |
THOMSON
|
Type |
BOOK
|
Keywords |
STRATEGIC MANAGEMENT
|
Language |
English |
Collation |
873 P., 30 CM.
|
|