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| Category |
TOURISM MANAGEMENT
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| Abstract |
THIS BOOK PRESENTS 15 CASE STUDIES OF TRAVEL AND TOURISM ORGANISATIONS THAT OPERATE IN THE UK ACROSS DIFFERENT SECTORS OF THE INDUSTRY. IT IS INTENDED TO SUPPORT STUDENTS AND TUTORS OF LEVEL 3 BTEC AND NATIONALS, GCE (AS AND A2) AND FOUNDATION DEGREE TRAVEL AND TOURISM COURSES BY PROVIDING INSIDE INFORMATION ABOUT REAL TRAVEL AND TOURISM INDUSTRY ORGANISATIONS. EACH OF THE 15 CASE STUDIES, HAVING INTRODUCED ITS SUBJECT ORGANISATION IN BROAD TERMS, GOES ON TO OUTLINE ITS HISTORY AND DEVELOPMENT TO DATE AND TO EXAMINE ITS STRUCTURE AND OPERATIONS, STAFFING OR CUSTOMER SERVICE, FINANCE / FUNDING AND MARKETING. THE ORGANISATION'S LIKELY FUTURE PATH IS INDICATED, AND A RANGE OF ISSUES TO CONSIDER IS INTRODUCED. EACH CASE STUDY CONCLUDES WITH DISCUSSION QUESTIONS, DIFFERENTIATED BY LEVEL AND PERTINENT TO LEVEL 3, AS/A2 OR FOUNDATION DEGREE STUDY.
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| ISBN |
9780955019067
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| Author(s) |
STEPHEN RICKERBY
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| Credits |
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| Edition |
1ST ED.
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| Year |
2008
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| Publisher |
TRAVEL AND TOURISM PUBLISHING LIMITED (T&T)
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| Type |
BOOK
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| Keywords |
TOURISM MANAGEMENT
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| Language |
English |
| Collation |
165 P., 15 CM.
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