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BRAND CULTURE

JONATHAN E. SCHROEDER , MIRIAM SALZER- MORLING

2006

BOOK
Category

MARKETING

BRANDING

Abstract BRAND CULTURE OFFERS A THOUGHTFUL UPDATE ON BRANDS FROM A CULTURAL AND MANAGERIAL PERSPECTIVE FOR ALL STUDENTS AND SCHOLARS INTERESTED IN BRANDS, CONSUMERS, AND THE BROADER CULTURAL DOMAIN THAT SURROUNDS THEM.
ISBN 0415355982
Author(s) JONATHAN E. SCHROEDER , MIRIAM SALZER- MORLING
Credits
Edition 1ST ED.
Year 2006
Publisher FRANK CASS
Type BOOK
Keywords MARKETING
Language English
Collation 218 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 6 No Available

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