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THE PRACTICE OF PUBLIC RELATIONS

SEITEL, FRASER P.

2001

BOOK
Category

MARKETING COMMUNICATION & PR

Abstract THE PRACTICE OF PUBLIC RELATIONS, 8TH EDITION, EMPHASIZES HOW EVERY ASPECT OF THE FIELD HAS BEEN AFFECTED BY THE GROWTH OF ONLINE COMMUNICATIONS. FROM THE CHAPTER 1 ETHICAL BOX FEATURE ON HOW INTERNET COMMUNICATIONS INFLUENCED THE WAR IN KOSOVO TO THE CHAPTER 20 DISCUSSION OF HOW PUBLIC RELATIONS POSITIONS ARE IN HIGH DEMAND FOR THE FIRST TIME IN HISTORY - THANKS PRINCIPALLY TO THE UNBRIDLED GROWTH OF THE INTERNET - THE CLEAR BIAS OF THIS BOOK IS THE EMERGING CYBERSPACE EMPHASIS OF THE PRACTICE OF PUBLIC RELATIONS.

ISBN 0130276790
Author(s) SEITEL, FRASER P.
Credits
Edition 8TH ED.
Year 2001
Publisher PEARSON PRENTICE HALL
Type BOOK
Keywords PUBLIC RELATIONS, MARKETING COMMUNICATION
Language English
Collation 534 P. : ILL. (SOME COL.), PORTS. (SOME COL.) ; 26 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol Η 1 No A