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CASES IN MARKETING FINANCIAL SERVICES

TREVOR WATKINS , MIKE WRIGHT , CHRISTINE ENNEW

1993

BOOK
Category

MARKETING

Abstract THIS BOOK SUPPLIES SPECIFIC PRACTICAL APPLICATIONS FOR THE PRINCIPLES, CONCEPTS AND TECHNIQUES DEVELOPED IN MARKETING FINANCIAL SERVICES.

ISBN 0750606614
Author(s) TREVOR WATKINS , MIKE WRIGHT , CHRISTINE ENNEW
Credits
Edition 1ST ED.
Year 1993
Publisher BUTTERNORTH HEINEMANN
Type BOOK
Keywords MARKETING
Language English
Collation 288 P., 20CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 4 No A