image

STRATEGIC MANAGEMENT: PRINCIPLES AND PRACTICE / BARRY J. WITCHER, VINH SUM CHAU

CHAU, VINH SUM , WITCHER, BARRY

2014

BOOK
Category

STRATEGIC MANAGEMENT

Abstract WHAT PURPOSE DOES STRATEGIC MANAGEMENT SERVE IN MODERN BUSINESSES? WHY DO DIFFERENT BUSINESSES HAVE DIFFERENT STRATEGIES? IS TRADITIONAL STRATEGIC THINKING STILL RELEVANT FOR TODAY? THIS DYNAMIC TEXTBOOK LOOKS AT STRATEGY FROM A LOCAL TO A GLOBAL LEVEL, AND USES REAL-LIFE EXAMPLES OF BUSINESSES AND INDIVIDUALS TO PROVIDE AN UP-TO-DATE VIEW OF STRATEGIC MANAGEMENT IN THE CURRENT ECONOMIC ENVIRONMENT. IN THIS NEW EDITION OF STRATEGIC MANAGEMENT: PRINCIPLES AND PRACTICE, BARRY J. WITCHER AND VINH SUM CHAU OFFER A PRACTICAL AND THOUGHT-PROVOKING ANALYSIS OF WHAT STRATEGIC MANAGEMENT IS AND HOW IT CAN BE PUT TO GOOD USE.

ISBN 9781408063958
Author(s) CHAU, VINH SUM , WITCHER, BARRY
Credits
Edition 2ND ED.
Year 2014
Publisher CENGAGE LEARNING
Type BOOK
Keywords
Language English
Collation XVII, 338 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia O 2 Yes A
1 Limassol L 5 Yes A