image

MARKETING TO THE SOCIAL WEB: HOW TO DIGITAL CUSTOMER COMMUNITIES BUILD YOUR BUSINESS

LARRY WEBER

2007

BOOK
Category

ELECTRONIC MARKETING

Abstract " WEBER UNDERSTANDS THAT THE WORLD IS GOING DIGITAL AND THAT COMPETITIVE ADVANTAGE WILL ACCRUE TO THOSE WHO UNDERSTAND THE TRANSFORMATION. CEOs SHOULD HEED THIS TRANSFORMATION AND LEARN FROM WEBER'S INSIGHTS HOW TO NAVIGATE THIS NEW LANDSCAPE TO FULLY MAXIMIZE THEIR BUSINESS OPPORTUNITIES."

ISBN 9780470124178
Author(s) LARRY WEBER
Credits
Edition QST ED.
Year 2007
Publisher JOHN WILEY AND SONS, INC
Type BOOK
Keywords ELECTRONIC MARKETING
Language English
Collation IX,230 P., 24 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 6 No A