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STRATEGIC MARKET MANAGEMENT

AAKER, DAVID A.

2001

BOOK
Category

STRATEGIC MANAGEMENT

Abstract FOCUSES ON THE NEED TO ANALYZE THE EXTERNAL ENVIRONMENT AND THE COMPETITIVE MARKETPLACE TO MAKE STRATEGIC MARKET SELECTIONS AND COMPETITIVE POSITIONING DECISIONS. THE MOST COMPLETE, SYSTEMATIC APPROACH TO EXTERNAL ANALYSIS AVAILABLE. ADDRESSES KEY CURRENT STRATEGY ISSUES, AND IS NOTED FOR ITS EXTENSIVE USE OF BUSINESS EXAMPLES.

ISBN 0471415723
Author(s) AAKER, DAVID A.
Credits
Edition 6TH ED.
Year 2001
Publisher WILEY
Type BOOK
Keywords STRATEGIC MANAGEMENT
Language English
Collation 354 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol G 5 No A
2 Limassol G 5 No A