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BUSINESS MARKETING MANAGEMENT : A STRATEGIC VIEW OF INDUSTRIAL AND ORGANIZATIONAL MARKETS

THOMAS W. SPEH , MICHAEL D. HUTT

2004

BOOK
Category

MARKETING

Abstract BUSINESS MARKETING MANAGEMENT : A STRATEGIC VIEW PROVIDES THE MOST CURRENT AND COMPLETE TREATMENT OF BUSINESS-TO-BUSINESS MARKETING. THIS COMPREHENSIVE MARKET LEADER CAPTURES AND INTEGRATES THE LATEST DEVELOPMENTS IN MARKET ANALYSIS, RELATIONSHIP MANAGEMENT, SUPPLY CHAIN MANAGEMENT, MARKETING STRATEGY DEVELOPMENT, AND ELECTRONIC COMMERCE. POPULAR IN BOTH THE UNITED STATES AND EUROPE SINCE ITS FIRST EDITION, THE TEXT PROVIDES EXPANDED TREATMENT OF RELATIONSHIP STRATEGIES, THE TECHNOLOGY ADOPTION LIFE CYCLE, STRATEGY FORMULATION IN HIGH-TECH INDUSTRIES, NEW PRODUCT AND SERVICE DEVELOPMENT FOR BUSINESS MARKETS, AND INTERNET STRATEGIES.

ISBN 0324190433
Author(s) THOMAS W. SPEH , MICHAEL D. HUTT
Credits
Edition 8TH ED.
Year 2004
Publisher THOMSON
Type BOOK
Keywords MARKETING
Language English
Collation 714 P., 26 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 5 No A 01/01/1970
1 Limassol I 2 No A 01/01/1970
2 Limassol I 2 No A 01/01/1970