|
ELECTRONIC COMMERCE : FROM VISION TO FULFILLMENT
AWAD, ELIAS M.
2007
BOOK
| Category |
E- COMMERCE
|
|
| Abstract |
FOR UNDERGRADUATE OR GRADUATE COURSES IN ELECTRONIC COMMERCE. THIS BRIEFER TEXT GIVES STUDENTS AN OVERVIEW OF MANAGERIAL AND TECHNICAL CONCEPTS OF E-COMMERCE. THE MATERIAL FOLLOWS A LIFE CYCLE APPROACH TO SHOW STUDENTS THE ENTIRE PROCESS OF E-COMMERCE FROM "VISION" OR STRATEGIC PLANNING TO "FULFILLMENT" FOR DELIVERY OF PRODUCTS AND SERVICES WITH THE GOAL OF CUSTOMER SATISFACTION.
|
| ISBN |
0131735217
|
| Author(s) |
AWAD, ELIAS M.
|
| Credits |
|
| Edition |
3RD ED.
|
| Year |
2007
|
| Publisher |
PEARSON/PRENTICE HALL
|
| Type |
BOOK
|
| Keywords |
ELECTRONIC COMMERCE
|
| Language |
English |
| Collation |
555 P., 20 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy