|
Category |
GLOBAL MARKETING-- PRACTICE AND CASES
GLOBAL MARKETING
|
Abstract |
GLOBAL MARKETING PROVIDES STUDENTS WITH A TRULY INTERNATIONAL TREATMENT OF THE KEY PRINCIPLES THAT EVERY MARKETING MANAGER SHOULD GRASP. INTERNATIONAL MARKETS PRESENT DIFFERENT CHALLENGES THAT REQUIRE A MARKETER TO THINK STRATEGICALLY, AND APPLY TOOLS AND TECHNIQUES CREATIVELY IN ORDER TO RESPOND DECISIVELY IN A FIERCELY COMPETITIVE ENVIRONMENT.
|
ISBN |
9781138807884
|
Author(s) |
JAFFE, EUGENE D.
,
ALON, ILAN
,
PRANGE, CHRISTIANE
,
VIANELLI, DONATA
|
Credits |
|
Edition |
2ND ED.
|
Year |
2017
|
Publisher |
ROUTLEDGE
|
Type |
BOOK
|
Keywords |
GLOBAL MARKETING--PRACTICE AND CASES
GLOBAL MARKETING--THEORY
|
Language |
English |
Collation |
XXVI, 699 P, 27 CM.
|
|