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BUSINESS WITHOUT BORDERS : A STRATEGIC GUIDE TO GLOBAL MARKETING

DONALD A. DEPALMA

2004

BOOK
Category

INTERNATIONAL MARKETING

Abstract FEATURES EXAMPLES OF GLOBAL INITIATIVES BY WELL-KNOWN COMPANIES SUCH AS AOL, BERTELSMANN, COCA-COLA, AND UNITED AIRLINES. WRITTEN BY TWO LEADING CONSULTANTS WITH AN IN-THE-FIELD PERSPECTIVE. EXPLAINS HOW TO UTILIZE TECHNOLOGY TO GLOBALIZE A BUSINESS.

ISBN 9780976516903
Author(s) DONALD A. DEPALMA
Credits
Edition 1ST ED.
Year 2004
Publisher GLOBA VISTA PRESS
Type BOOK
Keywords BUSINESS WITHOUT BORDERS
Language English
Collation 267 P. 22CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 3 No A