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| Category |
STRATEGY
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| Abstract |
ROBERT M. GRANT COMBINES A HIGHLY ACCESSIBLE WRITING STYLE WITH A CONCENTRATION ON THE FUNDAMENTALS OF VALUE CREATION AND AN EMPHASIS ON PRACTICALITY. IN THIS EIGHTH EDITION, HE INCLUDES AN EVEN GREATER FOCUS ON STRATEGY IMPLEMENTATION THAT REFLECTS THE NEEDS OF FIRMS TO RECONCILE SCALE ECONOMIES WITH ENTREPRENEURIAL FLEXIBILITY, INNOVATION WITH COST EFFICIENCY, AND GLOBALIZATION WITH LOCAL RESPONSIVENESS.
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| ISBN |
9781119941880
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| Author(s) |
GRANT, ROBERT M., 1948-
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| Credits |
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| Edition |
8TH ED.
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| Year |
2013
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| Publisher |
WILLEY
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| Type |
BOOK
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| Keywords |
CONTEMPORARY STRATEGY ANALYSIS
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| Language |
English |
| Collation |
460 P., 25 CM.
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