|
| Category |
MARKETING
|
|
| Abstract |
"GREEN MARKETING MANAGEMENT, INTERNATIONAL EDITION" HELPS INDIVIDUALS MAKE INFORMED DECISIONS ABOUT CHOICES THAT IMPACT THE ENVIRONMENT. THIS INSIGHTFUL NEW BOOK PROVIDES A THOROUGH INTRODUCTION TO THE EMERGING FIELD OF GREEN MARKETING MANAGEMENT , INCLUDING A USEFUL EXPLORATION OF THE INTEGRAL RELATIONSHIPS AMONG MARKETING STRATEGY AND ACTION, MACROECONOMIC SECTORS, AND THE ENVIRONMENT . IN ADDITION TO PROVIDING A DETAILED LOOK AT MANY GREEN STRATEGIES, FROM ENVIRONMENTALLY FRIENDLY SUPPLY CHAINS TO THE ENVIRONMENTAL IMPLICATIONS OF PRODUCT CREATIONS, THIS BOOK REVIEWS THE EVOLUTION OF MARKETING AND DEVOTES CONSIDERABLE ATTENTION TO THE CONDITIONS FOR POTENTIAL CONSUMERS TO ACT IN AN ECOLOGICALLY RESPONSIBLE MANNER.
|
| ISBN |
9781111530372
|
| Author(s) |
ROBERT DAHLSTROM
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2011
|
| Publisher |
SOUTH WESTERN
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
334 P., 24 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy