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GREEN MARKETING MANAGEMENT

ROBERT DAHLSTROM

2011

BOOK
Category

MARKETING

Abstract "GREEN MARKETING MANAGEMENT, INTERNATIONAL EDITION" HELPS INDIVIDUALS MAKE INFORMED DECISIONS ABOUT CHOICES THAT IMPACT THE ENVIRONMENT. THIS INSIGHTFUL NEW BOOK PROVIDES A THOROUGH INTRODUCTION TO THE EMERGING FIELD OF GREEN MARKETING MANAGEMENT , INCLUDING A USEFUL EXPLORATION OF THE INTEGRAL RELATIONSHIPS AMONG MARKETING STRATEGY AND ACTION, MACROECONOMIC SECTORS, AND THE ENVIRONMENT . IN ADDITION TO PROVIDING A DETAILED LOOK AT MANY GREEN STRATEGIES, FROM ENVIRONMENTALLY FRIENDLY SUPPLY CHAINS TO THE ENVIRONMENTAL IMPLICATIONS OF PRODUCT CREATIONS, THIS BOOK REVIEWS THE EVOLUTION OF MARKETING AND DEVOTES CONSIDERABLE ATTENTION TO THE CONDITIONS FOR POTENTIAL CONSUMERS TO ACT IN AN ECOLOGICALLY RESPONSIBLE MANNER.

ISBN 9781111530372
Author(s) ROBERT DAHLSTROM
Credits
Edition 1ST ED.
Year 2011
Publisher SOUTH WESTERN
Type BOOK
Keywords MARKETING
Language English
Collation 334 P., 24 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 2 No A 01/01/1970