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ESSENTIALS OF MARKETING RESEARCH

TONY PROCTOR

1997

BOOK
Category

MARKETING RESEARCH

Abstract THE TRADITIONAL APPROACH TO MARKETING RESEARCH AND THE TRADITIONAL TOOLS OF ANALYSIS IS LOOKED AT IN THIS NEW TEXT. IT DISCUSSES NEW DEVELOPMENTS, PARTICULARLY IN THE AREAS OF QUALITATIVE DATA ANALYSIS AND MARKETING DECISION SUPPORT SYSTEMS. THE AUTHOR STARTS BY LOOKING AT THE NATURE AND NEEDS OF MARKETING RESEARCH. AN OVERVIEW IS GIVEN OF THE PROCESS OF MARKETING RESEARCH IN ONE OF THE CHAPTERS WHICH CONCLUDES BY LOOKING AT THE ROLE OF AGENCIES AND ETHICAL ISSUES.

ISBN 0273625314
Author(s) TONY PROCTOR
Credits
Edition 1ST ED.
Year 1997
Publisher FINANCIAL TIMES
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 360 P., 24CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 4 No A 01/01/1970