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CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY

HAWKINS, DEL I. , MOTHERSBAUGH, DAVID L.

2013

BOOK
Category

CONSUMER BEHAVIOR

Abstract THE GOAL OF CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY , TWELFTH EDITION, IS TO PROVIDE STUDENTS WITH A USABLE, STRATEGIC UNDERSTANDING OF CONSUMER BEHAVIOR. WE BELIEVE THAT KNOWLEDGE OF THE FACTORS THAT INFLUENCE CONSUMER BEHAVIOR CAN, WITH PRACTICE , BE USED TO DEVELOP SOUND MARKETING STRATEGY .

ISBN 9780071315128
Author(s) HAWKINS, DEL I. , MOTHERSBAUGH, DAVID L.
Credits
Edition 12TH ED.
Year 2013
Publisher MCGRAW-HILL INTERNATIONAL EDITION
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 772 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia O 5 No A 01/01/1970