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RELATIONSHIP MARKETING: PERSPECTIVES, DIMENSIONS AND CONTEXTS

TONY GARRY , ANNE BRODERICK , TRACY HARWOOD

2008

BOOK
Category

RELATIONSHIP MARKETING

Abstract THIS BOOK PROVIDES A COMPREHENSIVE INTRODUCTION TO THE KEY THEORETICAL CONCEPTS AND MODELS OF RELATIONSHIP MARKETING.

ISBN 0077114221
Author(s) TONY GARRY , ANNE BRODERICK , TRACY HARWOOD
Credits
Edition 1ST ED.
Year 2008
Publisher MCGRAW-HILL HIGHER EDUCATION
Type BOOK
Keywords RELATIONSHIP MARKETING
Language English
Collation 242 P., 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 3 No A 01/01/1970