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| Category |
CONSUMER BEHAVIOR
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| Abstract |
THIS EDITION HAS BEEN SOME TIME IN THE MARKETING, AND HAS BEEN COMPLETELY REVISED FROM THE FIRST EDITION ALMOST TO THE EXTENT OF BEING AN ENTIRELY NEW BOOK. THIS IS NOT SO MUCH BECAUSE THERE HAS BEEN ANYTHING WILDLY DIFFERENT IN THE WAY PEOPLE BEHAVE, BUT RATHER BECAUSE THERE ARE NEW EMPHASES AND INSIGHTS IN THE LITERATURE. GIVEN THAT CONSUMER BEHAVIOUR IS NOT ONLY A CORE ASPECT OF MARKETING ( AND THEREFORE BUSINESS) BUT IS ALSO REALLY INTERESTING TO STUDY, THERE HAS BEEN A GREAT DEAL WRITTEN ON THE SUBJECT.
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| ISBN |
9781446266458
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| Author(s) |
BLYTHE, JIM
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| Credits |
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| Edition |
2ND ED.
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| Year |
2013
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| Publisher |
SAGE
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| Type |
BOOK
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| Keywords |
CONSUMER BEHAVIOUR
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| Language |
English |
| Collation |
450 P., 24 P.
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