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MARKETING CASE STUDIES AND SWOT ANALYSIS : SWOT ANALYSIS APPLIED TO MARKETING CASE STUDIES

AHMAD, MARYAM

2013

BOOK
Category

MARKETING-- CASE STUDIES

SWOT ANALYSIS

Abstract IN THIS BOOK MRS MARYAM AHMAD INVESTIGATES THREE CASE STUDIES AND FOUND THAT MANY ORGANISATIONS SUFFERS NOT BECAUSE OF LACK OF INDIVIDUAL DEPARTMENTS AND DIVISIONS DO NOT WORK TOGETHER SUFFICIENTLY WELL. SHE USED SWOT ANALYSIS TO IDENTIFY THE STRENGHTHS AND WEAKNESS BOTH OF THE ORGANISATION AND ITS INDIVIDUAL DEPARTMENTS. ACTION CAN THEN BE TAKEN TO OVERCOME AREAS OF CONFLICTS, MISUNDERSTANDING AND INEFFICIENCY. THE BOOK WILL BROADEN THE ANALYTICAL THINKING OF MARKETING STUDENTS ON HOW TO SOLVE COMPLEX PROBLEMS THAT MAY ARISE IN FUTURE. FUTHERMORE, SWOT ANALYSIS HAVE PROVED TO BE A SUITABLE MECHANISM FOR DEVELOPING A SHARED VISION FOR PLANNING MARKETING STRATEGIES, POLICIES AND PROGRAMMES FOR SMALL AND LARGE SCALE PROFIT ORGANISATIONS.

ISBN 9783659335679
Author(s) AHMAD, MARYAM
Credits
Edition 1ST ED.
Year 2013
Publisher LAMBERT ACADEMIC PUBLISHING
Type BOOK
Keywords MARKETING, SWOT ANALYSIS
Language English
Collation 88 P., 23 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 6 No A 01/01/1970
1 Limassol L 4 Yes A 01/01/1970
2 Nicosia B 6 No A 01/01/1970
2 Limassol L 4 Yes A 01/01/1970
1 Limassol J 4 No A 01/01/1970