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MARKETING CASE STUDIES AND SWOT ANALYSIS : SWOT ANALYSIS APPLIED TO MARKETING CASE STUDIES
AHMAD, MARYAM
2013
BOOK
Category |
MARKETING-- CASE STUDIES
SWOT ANALYSIS
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Abstract |
IN THIS BOOK MRS MARYAM AHMAD INVESTIGATES THREE CASE STUDIES AND FOUND THAT MANY ORGANISATIONS SUFFERS NOT BECAUSE OF LACK OF INDIVIDUAL DEPARTMENTS AND DIVISIONS DO NOT WORK TOGETHER SUFFICIENTLY WELL. SHE USED SWOT ANALYSIS TO IDENTIFY THE STRENGHTHS AND WEAKNESS BOTH OF THE ORGANISATION AND ITS INDIVIDUAL DEPARTMENTS. ACTION CAN THEN BE TAKEN TO OVERCOME AREAS OF CONFLICTS, MISUNDERSTANDING AND INEFFICIENCY. THE BOOK WILL BROADEN THE ANALYTICAL THINKING OF MARKETING STUDENTS ON HOW TO SOLVE COMPLEX PROBLEMS THAT MAY ARISE IN FUTURE. FUTHERMORE, SWOT ANALYSIS HAVE PROVED TO BE A SUITABLE MECHANISM FOR DEVELOPING A SHARED VISION FOR PLANNING MARKETING STRATEGIES, POLICIES AND PROGRAMMES FOR SMALL AND LARGE SCALE PROFIT ORGANISATIONS.
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ISBN |
9783659335679
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Author(s) |
AHMAD, MARYAM
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Credits |
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Edition |
1ST ED.
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Year |
2013
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Publisher |
LAMBERT ACADEMIC PUBLISHING
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Type |
BOOK
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Keywords |
MARKETING, SWOT ANALYSIS
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Language |
English |
Collation |
88 P., 23 CM.
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