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MARKETING RESEARCH : ONLINE RESEARCH APPLICATIONS

RONALD F. BUSH , ALVIN C. BURNS

2003

BOOK WITH CD
Category

MARKETING RESEARCH

Abstract FOR THE UNDERGRADUATE COURSE IN MARKETING RESEARCH. THIS MARKET-LEADING TEXTBOOK RETURNS WITH AN ABUNDANCE OF NEW AND UPDATED EXERCISES, COVERAGE, AND FEATURES. MOST NOTABLE IS A SPECIAL EMPHASIS ON ONLINE MARKETING RESEARCH. WHILE TRADITIONAL MARKETING RESEARCH TECHNIQUES HAVE REMAINED, ONLINE MARKETING RESEARCH METHODS HAVE BLOOMED. ONLINE MARKETING RESEARCH EXAMPLES AND APPLICATIONS HAVE BEEN INFUSED THROUGHOUT THE TEXT TO HELP STUDENTS UNDERSTAND HOW THE INTERNET AND NEW TECHNOLOGIES HAVE REVOLUTIONIZED THE MARKETING RESEARCH INDUSTRY. A BOOK CANNOT SUCCEED ON NEW FEATURES AND TOPICS ALONE. WITH EVERY NEW EDITION, REVIEWERS AND ADOPTERS COMPLEMENT THESE AUTHORS FOR AN APPROACH THAT IS INNOVATIVE YET APPROACHABLE AND RELIABLE. THIS TEXT IS WRITTEN WITH THE UNDERGRADUATE STUDENT IN MIND. EXERCISES AND CASES HAVE BEEN CHECKED FOR ACCURACY. EVERY BOOK IS PACKAGED WITH SPSS-STUDENT EDITION ON CD-ROM AND SPSS MATERIAL IS INTEGRATED THROUGHOUT THE TEXT.

ISBN 0131494163
Author(s) RONALD F. BUSH , ALVIN C. BURNS
Credits
Edition 4TH ED.
Year 2003
Publisher PEARSON EDUCATION
Type BOOK WITH CD
Keywords MARKETING RESEARCH
Language English
Collation 642 P., 30CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 4 No A
1 Limassol J 4 No A
3 Limassol J 4 No A 01/01/1970
4 Limassol J 4 No A 01/01/1970