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Category

ECONOMICS

Abstract THE MODULAR TEXTS IN BUSINESS AND ECONOMICS SERIES IS TAILORED TO THE NEEDS OF TODAY'S STUDENTS AND LECTURERS, DELIVERING ACCESSIBLE TEXTS FOR MODULAR COURSES. EACH BOOK PROVIDES A LIVELY INTRODUCTION TO THE CORE DISCIPLINES OF MODERN BUSINESS AND MANAGEMENT DEGREES.RECOGNIZING THAT THERE IS A GAP BETWEEN ECONOMICS AND BUSINESS, THE SECOND EDITION OF BUSINESS ECONOMICS BLENDS TRADITIONAL ECONOMIC THEORY WITH AN EXAMINATION OF HOW BUSINESS ECONOMICS CAN INFLUENCE SUCH AREAS AS BUSINESS STRATEGY. EMPHASIZING THE PRACTICAL BUSINESS APPLICATIONS OF ECONOMIC THEORY THROUGH THE USE OF CASE STUDIES AND ASSIGNMENT QUESTIONS, THIS STUDENT-CENTERED TEXT GIVES A FLAVOR OF THE ECONOMIC DEBATES THAT SURROUND ECONOMIC POLICY IN A CLEAR AND NON-TECHNICAL WAY. WITH ITS CLEAR WRITING STYLE AND INTEGRATION OF THEORY WITH PRACTICAL MATERIAL, THIS BOOK IS A WELCOME INTRODUCTION TO BUSINESS ECONOMICS FOR UNDERGRADUATE AND POSTGRADUATE STUDENTS OF BUSINESS AND MANAGEMENT. IT IS PARTICULARLY RELEVANT TO MSC AND MBA STUDENTS TAKING BUSINESS ECONOMICS FOR THE FIRST TIME.

ISBN 0273646036
Author(s) WALL, STUART, 1946- , HORNBY, WIN , GAMMIE, ROBERT
Credits
Edition 2ND ED.
Year 2001
Publisher PRENTICE HALL
Type BOOK
Keywords ECONOMICS, BUSINESS
Language English
Collation 456 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol P 5 No A 17/08/2019