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Category

MARKETING

Abstract THIS NEW COLLECTION INCLUDES CASE STUDIES OF ICONIC GLOBAL BRANDS LIKE BENETTON, LEGO AND RYAN AIR, PRACTICAL MANAGERIAL ADVICE AND THOUGHTFUL ANALYSES OF BRAND CONCEPTS AND STRATEGIC BRAND MANAGEMENT. BRAND CULTURE OFFERS AN INSIGHTFUL OVERVIEW FROM BOTH A CULTURAL AND MANAGERIAL PERSPECTIVE TO ALL THOSE INTERESTED IN BRANDS, CONSUMERS AND THE BROADER CULTURAL DOMAIN THAT SURROUNDS THEM.

ISBN 0415355990
Author(s) JONATHAN E. SCHROEDER , MIRIAM SALZER- MORLING
Credits
Edition 1ST ED.
Year 2006
Publisher ROUTLEDGE
Type BOOK
Keywords MARKETING, BRANDING
Language English
Collation 218 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 6 No A 20/02/2014