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GENDER, CULTURE, AND CONSUMER BEHAVIOR

OTNES, CELE , TUNCAY- ZAYER, LINDA

2012

BOOK
Category

CONSUMER BEHAVIOR

CULTURE

Abstract THIS BOOK COVERS THE GAMUT OF TOPICS RELATED TO GENDER AND CONSUMER CULTURE. CHANGING GENDER ROLES HAVE FORCED SCHOLARS AND PRACTITIONERS TO RE- EXAMINE SOME OF THE FUNDAMENTAL ASSUMPTIONS AND THEORIES IN THIS AREA. GENDER IS A CORE COMPONENT OF IDENTITY AND THUS HOLDS SIGNIFICANT IMPLICATIONS FOR HOW CONSUMERS BEHAVE IN THE MARKETPLACE. THIS BOOK OFFERS INNOVATIVE RESEARCH IN GENDER AND CONSUMER BEHAVIOR WITH TOPICS RELEVANT TO PSYCHOLOGY, MARKETING, ADVERTISING, SOCIOLOGY, WOMEN'S STUDIES, AND CULTURAL STUDIES. IT OFFERS 16 CHAPTERS OF CUTTING- EDGE RESEARCH ON GENDER, INTERNATIONAL CULTURE AND CONSUMPTION. UNIQUE TO THIS VOLUME IS ITS EMPHASIS ON CONSUMPTION AND MASCULINITY AND INCLUSION OF TOPICS ON A RAPIDLY CHANGING WORLD OF ISSUES RELATED TO CULTURE AND GENDER IN ADVERTISING, COMMUNICATIONS, PSYCHOLOGY AND CONSUMER BEHAVIOR.

ISBN 9781848729469
Author(s) OTNES, CELE , TUNCAY- ZAYER, LINDA
Credits
Edition 1ST ED.
Year 2012
Publisher ROUTLEDGE
Type BOOK
Keywords CONSUMER BEHAVIOR, CULTURE, GENDER
Language English
Collation 450 P., 24 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia O 5 Yes A
2 Limassol C 10 No A 27/04/2018
1 Limassol M 3 Yes A 27/04/2018