image

RELATIONSHIP MARKETING: EXPLORING RELATIONAL STRATEGIES IN MARKETING

EGAN, JOHN, 1952-

2011`

BOOK
Category

RELATIONSHIP MARKETING

Abstract RELATIONSHIP MARKETING COMPREHENSIVE EXAMINES RELATIONSHIPS IN MARKETING AND HOW THESE INFLUENCE MODERN MARKETING STRATEGY AND PRACTICE, BY CRITICALLY REVIEWING AND ANALYSING WHAT HAS BEEN DESCRIBED AS " MARKETING'S NEW PARADIGM".

ISBN 9780273737780
Author(s) EGAN, JOHN, 1952-
Credits
Edition 4TH ED.
Year 2011`
Publisher FINANCIAL TIMES AND PRENTICE HALL
Type BOOK
Keywords RELATIONSHIP MARKETING
Language English
Collation 300 P., 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 3 No A 18/02/2018