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GLOBAL MARKETING : FOREIGN ENTRY, LOCAL MARKETING & GLOBAL MANAGEMENT

JOHANSSON, JOHNY K.

2009

BOOK
Category

INTERNATIONAL MARKETING

Abstract THE FIFTH EDITION KEEPS THE ORIGINAL STRUCTURE (FOREIGN ENTRY, LOCAL MARKETING, GLOBAL MANAGEMENT) THAT HAS PROVED SUCCESSFUL AND POPULAR AMONG USERS. BUT BASED UPON USER AND REVIEWER FEEDBACK, SEVERAL CHANGES HAVE BEEN INTRODUCED IN ORDER TO MAKE THE TEXT MORE RELEVANT, USEFUL, AND UP-TO-DATE.

ISBN 9780071263627
Author(s) JOHANSSON, JOHNY K.
Credits
Edition 5TH ED.
Year 2009
Publisher MCGRAW-HILL
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 662 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 2 No A 01/01/1970
1 Limassol J 2 No A 01/01/1970