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Category

ORGANIZATIONAL BEHAVIOUR

CONSUMER BEHAVIOR

MARKETING

Abstract SUITABLE FOR UNDERGRADUATE OR GRADUATE COURSES IN CONSUMER BEHAVIOUR. THIS MOST POPULAR UNDERGRADUATE CONSUMER BEHAVIOUR TEXT HAS BEEN UPDATED. THIS EDITION TAKES ACCOUNT OF HIGH-QUALITY AND INSIGHTFUL RESEARCH FROM OUR REGION AVAILABLE THROUGH BODIES SUCH AS ANZMAC AND ITS AUSTRALASIAN MARKETING JOURNAL. NEW CONSUMER DATA GENERATED BY THE GROWTH IN MARKET RESEARCH AND DATA MINING HAS BEEN INCLUDED WHILE OLDER AND OUTDATED MATERIAL THAT HAS LOST RELEVANCE HAS BEEN REMOVED IN ORDER TO MAINTAIN FOCUS. WHILE THIS BOOK IS BASED ON THE 7TH AMERICAN EDITION OF SCHIFFMAN , IT ALSO INCLUDES MATERIAL FROM EUROPEAN AND ASIA-PACIFIC SOURCES TO GIVE THE AUSTRALIAN TEXT A MORE INTERNATIONAL FOCUS. THIS NEW EDITION ENDEAVOURS TO CONVEY THE ESSENCE OF CONSUMER BEHAVIOUR AND TO CONNECT PSYCHOLOGICAL, SOCIO-CULTURAL AND DECISION MAKING ASPECTS OF CONSUMER BEHAVIOUR. THE AUTHORS EXPLAIN IN AN INTEGRATED FASHION WHAT CONSUMER BEHAVIOUR VARIABLES ARE, TYPES AND IMPORTANCE OF CONSUMER RESEARCH AND PROBLEMS IN PERFORMING RESEARCH. A VIVID AND LIVELY WRITING STYLE MOTIVATES STUDENT INTEREST.

ISBN 0131463047
Author(s) KANUK, LESLIE LAZAR , SCHIFFMAN, LEON G. , DAS, MALLIKA, 1950-
Credits
Edition CANADIAN E
Year 2006
Publisher PEARSON
Type BOOK
Keywords CONSUMER BEHAVIOUR, MARKETING
Language English
Collation 566 P., 25CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol C 9 No A 16/04/2019
3 Limassol C 9 No A 01/01/1970
1 Nicosia O 5 No A 17/10/2015
2 Limassol C 9 No A 17/10/2015
4 Limassol C 9 No A 16/07/2020