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GLOBAL MARKETING

HOLLENSEN, SVEND

2014

BOOK
Category

INTERNATIONAL MARKETING

Abstract THE GLOBALIZATION OF COMPANIES IS THE INVOLMENT OF CUSTOMERS, PRODUCERS, SUPPLIERS, AND OTHER STAKEHOLDERS IN THE GLOBAL MARKETING PROCESS. GLOBAL MARKETING THEREFORE REFLECTS THE TREND OF FIRMS SELLING PRODUCTS AND SERVICES ACROSS MANY COUNTRIES . DRAWING ON AN INCOMPARABLE BREADTH OF INTERNATIONAL EXAMPLES, SVEND HOLLENSEN NOT ONLY DEMONSTRATES HOW GLOBAL MARKETING WORKS, BUT ALSO HOW IT RELATES TO REAL DECISIONS AROUND THE WORLD.

ISBN 9780273773160
Author(s) HOLLENSEN, SVEND
Credits
Edition 6TH ED.
Year 2014
Publisher PEARSON EDUCATION
Type BOOK
Keywords GLOBAL MARKETING
Language English
Collation 792 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol K 6 Yes A
1 Nicosia P 4 No A 01/01/1970