image

PUBLIC RELATIONS: A VALUES - DRIVEN APPROACH

DAVID W. GUTH , CHARLES MARSH

2006

BOOK
Category

PUBLIC RELATIONS

Abstract PUBLIC RELATIONS: A VALUES - DRIVEN APPROACH TEACHES STUDENTS HOW TO BUILD ETHICAL , PRODUCTIVE RELATIONSHIPS WITH STRATEGIC CONSTITUENCIES. BY PLACING PUBLIC RELATIONS IN A BROAD SOCIAL CONTEXT , PUBLIC RELATIONS PROVIDES AN INTRODUCTION TO A DYNAMIC , GROWING , AND HONORABLE PROFESSION. STEEPED IN THE TRADITIONS AND THEORIES OF PUBLIC RELATIONS , THE BOOK FEATURES AN ENGAGING , INFORMAL TONE. IT ABOUNDS WITH LIVELY ANECDOTES AND COMES IN AT A REASONABLE PRICE FOR STUDENTS. A SUSTAINED FOCUS ON HOW PUBLIC RELATIONS ACTIVITIES AND AFFLECT AN ORGANIZATIONS CORE VALUES IS A THREAD THAT RUNS THROUGH EVERY CHAPTER.

ISBN 0205459536
Author(s) DAVID W. GUTH , CHARLES MARSH
Credits
Edition 3RD ED.
Year 2006
Publisher PEARSON
Type BOOK
Keywords PUBLIC RELATIONS
Language English
Collation 604 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia K 2 No A
1 Nicosia K 2 No A 27/10/2014