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BASIC MARKETING RESEARCH

GILBERT A. CHURCHILL

1995

BOOK
Category

MARKETING RESEARCH

Abstract A MANAGERIAL EMPHASIS , NEW PHOTO ESSAYS , PROFILES OF MARKETING RESEARCH PROFESSIONALS AND REAL RESEARCH STUDIES PROVIDE EXCELLENT VIEWS OF MODERN PRACTICE IN THE FIELD. FEATURES 'A MANAGERIAL EMPHASIS MAKES STROONGER CONNECTION BETWEEN THE WAY PROBLEMS ARE ANALYSED AND DEFINED AND THE TYPES OF RESEARCH EMPLOYED TO SUPPORT GOOD DECISION MAKING.

ISBN 0030983673
Author(s) GILBERT A. CHURCHILL
Credits
Edition 3RD RD.
Year 1995
Publisher DRYDEN
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 863 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 4 No A