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E-MARKETING

JUDY STRAUSS , RAYMOND FROST

2001

BOOK
Category

ELECTRONIC MARKETING

Abstract KEY BENEFIT: THIS BEST-SELLING BOOK IS UNIQUE IN THAT IT PARALLELS THE ORGANIZATION OF AN INTRODUCTORY MARKETING TEXTBOOK, BUT IT EXPLORES KEY MARKETING CONCEPTS IN THE CONTEXT OF TODAY'S DIGITAL/INTERNET ENVIRONMENT. IT FILLS THE GAP FOR THOSE WHO HAVE FOUND INTERNET MARKETING BOOKS SUFFER FROM TOO MUCH "E" AND NOT ENOUGH MARKETING OR ARE TOO NARROWLY OR TECHNICALLY FOCUSED ON E-COMMERCE. KEY TOPICS: A FIVE-PART ORGANIZATION COVERS E-MARKETING IN CONTEXT, E-MARKETING ENVIRONMENT, E-MARKETING STRATEGY, E-MARKETING MANAGEMENT, AND A GLOBAL PERSPECTIVE ON E-MARKETING. SPECIAL TOPICS INCLUDE COMPETITIVE STRATEGIES, E-MARKETING STRATEGY DEVELOPMENT, MARKETING PLANNING, AND PERFORMANCE METRICS; AND COVERAGE OF CUTTING EDGE STRATEGIES BEYOND THE WEB--M-MARKETING (MOBILE), DATABASES AND ANALYSIS TECHNIQUES, POINT OF PURCHASE SCANNING, AND MORE. MARKET: FOR AN E-UNDERSTANDING OF MARKETING AND BUSINESS.

ISBN 0130322644
Author(s) JUDY STRAUSS , RAYMOND FROST
Credits
Edition 2ND ED.
Year 2001
Publisher PRENTICE HALL
Type BOOK
Keywords E-MARKETING
Language English
Collation 519 P., 20CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 6 No A
2 Limassol J 6 No A