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THE HANDBOOK OF INTERNATIONAL MARKETING COMMUNICATIONS

SLVESTER O. MONEY

2000

BOOK
Category

INTERNATIONAL MARKETING

Abstract THIS TEXT MEETS THE NEEDS OF MODERN MARKETERS BY EQUIPPING THEM WITH SPECIALIZED MARKETING COMMUNICATIONS SKILLS AT AN INTERNATIONAL LEVEL. WITH CONTRIBUTIONS FROM AN INTERNATIONAL TEAM OF ACADEMICS AND PRACTITIONERS, IT PROVIDES COMPREHENSIVE COVERAGE OF INTERNATIONAL MARKETING COMMUNICATIONS, DRAWING TOGETHER ALL ASPECTS OF THE FIELD INTO ONE BROAD VOLUME.

ISBN 9780631200918
Author(s) SLVESTER O. MONEY
Credits
Edition 1ST ED.
Year 2000
Publisher BLACKWELL
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 294 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 6 No A