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GLOBAL MARKETING MANAGEMENT

HELSEN, KRISTIAAN , KOTABE, MASAAKI

2008

BOOK
Category

INTERNATIONAL MARKETING

Abstract THIS TEXT GOES BEYOND FULFILLING THE BASIC FUNCTIONS OF FACILITATING STUDENTS UNDERSTANDING OF IMPORTANT CONCEPTS IN GLOBAL MARKETING.

ISBN 0471372897
Author(s) HELSEN, KRISTIAAN , KOTABE, MASAAKI
Credits
Edition 2ND ED.
Year 2008
Publisher JOHN WILEY AND SONS
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 714 P., 25CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 2 No A
1 Limassol J 2 No A 01/01/1970