|
Category |
INTERNATIONAL MARKETING
|
Abstract |
THIS TEXT GOES BEYOND FULFILLING THE BASIC FUNCTIONS OF FACILITATING STUDENTS UNDERSTANDING OF IMPORTANT CONCEPTS IN GLOBAL MARKETING.
|
ISBN |
0471372897
|
Author(s) |
HELSEN, KRISTIAAN
,
KOTABE, MASAAKI
|
Credits |
|
Edition |
2ND ED.
|
Year |
2008
|
Publisher |
JOHN WILEY AND SONS
|
Type |
BOOK
|
Keywords |
INTERNATIONAL MARKETING
|
Language |
English |
Collation |
714 P., 25CM
|
|