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MARKET-LED STRATEGIC CHANGE: MAKING MARKETING HAPPEN IN YOUR ORGANIZATION

PIERCY, NIGEL

1995

BOOK
Category

MARKETING

Abstract THE PRIMARY GOAL OF THIS BOOK IS TO PROVIDE MANAGERS WITH A NUMBER OF NEW PRACTICAL TOOLS FOR EVALUATING THE MARKETING PERFORMANCE OF THEIR ORGANIZATIONS AND AS A RESULT OF THAT EVALUATION , FOR IDENTIFYING HOW BEST TO IMPROVE MARKETING PERFORMANCE.

ISBN 0750606703
Author(s) PIERCY, NIGEL
Credits
Edition 1ST ED.
Year 1995
Publisher BUTTERWORTH HEINEMANN
Type BOOK
Keywords MARKETING
Language English
Collation 416 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 3 No A 01/01/1970