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| Category |
STRATEGIC MARKETING
MARKETING
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| Abstract |
MARKETING STRATEGY AND MANAGEMENT IS IDEAL CORE TEXT FOR STUDENTS TAKING 2ND AND 3RD YEAR MODULES IN MARKETING MANAGEMENT , STRATEGIC MARKETING MANAGEMENT AND MARKETING STRATEGY ON UNDERGRADUATE MARKETING DEGREES , AS WELL AS SPECIALIST MARKETING MASTER'S DEGREES AND MBA PROGRAMMES.
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| ISBN |
9781403986276
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| Author(s) |
BAKER, MICHAEL J., 1935-
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| Credits |
|
| Edition |
4TH ED.
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| Year |
2007
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| Publisher |
PALGRAVE MACMILLAN
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| Type |
BOOK
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| Keywords |
STRATEGIC MARKETING
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| Language |
English |
| Collation |
577 P., 30 CM.
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