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MARKETING STRATEGY AND MANAGEMENT

BAKER, MICHAEL J., 1935-

2007

BOOK
Category

STRATEGIC MARKETING

MARKETING

Abstract MARKETING STRATEGY AND MANAGEMENT IS IDEAL CORE TEXT FOR STUDENTS TAKING 2ND AND 3RD YEAR MODULES IN MARKETING MANAGEMENT , STRATEGIC MARKETING MANAGEMENT AND MARKETING STRATEGY ON UNDERGRADUATE MARKETING DEGREES , AS WELL AS SPECIALIST MARKETING MASTER'S DEGREES AND MBA PROGRAMMES.

ISBN 9781403986276
Author(s) BAKER, MICHAEL J., 1935-
Credits
Edition 4TH ED.
Year 2007
Publisher PALGRAVE MACMILLAN
Type BOOK
Keywords STRATEGIC MARKETING
Language English
Collation 577 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol I 6 No A 16/07/2020
1 Nicosia S 3 Yes A 01/01/1970
3 Limassol I 6 No A 01/01/1970
1 Limassol I 6 No A 01/01/1970
2 Nicosia C 5 No A 01/01/1970