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Category |
FINANCIAL MANAGEMENT
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Abstract |
THIS BOOK RECOGNIZES THAT THE MAJOR FUNCTION OF THE FINANCIAL SERVICES MARKETER IS DECISION MAKING. IT FOCUSES, THEREFORE, ON THE MAJOR TYPES OF DECISIONS-AND PROBLEMS-FACING FINANCIAL SERVICES MARKETING EXECUTIVES IN THE PRESENT UNSTABLE AND COMPETITIVE ENVIRONMENT, WHICH IS AFFECTING THIS INDUSTRY AT BOTH NATIONAL AND INTERNATIONAL LEVEL.
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ISBN |
033355003X
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Author(s) |
ARTHUR MEIDAN
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Credits |
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Edition |
1ST ED.
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Year |
1996
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Publisher |
MACMILLAN BUSINESS
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Type |
BOOK
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Keywords |
FINANCIAL MANGEMENT
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Language |
English |
Collation |
324 P., 18 CM.
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