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MARKETING FINACIAL SERVICES

ARTHUR MEIDAN

1996

BOOK
Category

FINANCIAL MANAGEMENT

Abstract THIS BOOK RECOGNIZES THAT THE MAJOR FUNCTION OF THE FINANCIAL SERVICES MARKETER IS DECISION MAKING. IT FOCUSES, THEREFORE, ON THE MAJOR TYPES OF DECISIONS-AND PROBLEMS-FACING FINANCIAL SERVICES MARKETING EXECUTIVES IN THE PRESENT UNSTABLE AND COMPETITIVE ENVIRONMENT, WHICH IS AFFECTING THIS INDUSTRY AT BOTH NATIONAL AND INTERNATIONAL LEVEL.

ISBN 033355003X
Author(s) ARTHUR MEIDAN
Credits
Edition 1ST ED.
Year 1996
Publisher MACMILLAN BUSINESS
Type BOOK
Keywords FINANCIAL MANGEMENT
Language English
Collation 324 P., 18 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia L 2 No A