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ADVERTISING AND INTEGRATED BRAND PROMOTION

THOMAS CLAYTON O' GUINN , CHRIS ALLEN , RICH SEMENIK

2003

BOOK
Category

ADVERTISING

Abstract IF YOU WANT TO LEARN ABOUT ADVERTISING - AND HAVE A GOOD TIME DOING IT, THEN ADVERTISING AND INTEGRATED BRAND PROMOTION IS THE BOOK FOR YOU. ONCE AGAIN, THIS BOOK COPIES NO ONE, YET PAYS HOMAGE TO MANY. LIKE OTHER ASPECTS OF BUSINESS, GOOD ADVERTISING IS THE RESULT OF HARD WORK AND CAREFUL PLANNING. DESIGNED TO REPLICATE THE WAY CLIENTS AND THEIR AGENCIES WORK THROUGH THE ADVERTISING PROCESS, THIS BOOK PROVIDES A CUTTING-EDGE INTRODUCTION TO THE EXCITING WORLD OF ADVERTISING AND NEW MEDIA.
ISBN 0324113803
Author(s) THOMAS CLAYTON O' GUINN , CHRIS ALLEN , RICH SEMENIK
Credits
Edition 3RD ED.
Year 2003
Publisher THOMSON
Type BOOK
Keywords ADVERTISING
Language English
Collation 773 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia G 4 No Available
1 Limassol H 5 No Available

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