|
Category |
ADVERTISING
|
Abstract |
IF YOU WANT TO LEARN ABOUT ADVERTISING - AND HAVE A GOOD TIME DOING IT, THEN ADVERTISING AND INTEGRATED BRAND PROMOTION IS THE BOOK FOR YOU. ONCE AGAIN, THIS BOOK COPIES NO ONE, YET PAYS HOMAGE TO MANY. LIKE OTHER ASPECTS OF BUSINESS, GOOD ADVERTISING IS THE RESULT OF HARD WORK AND CAREFUL PLANNING. DESIGNED TO REPLICATE THE WAY CLIENTS AND THEIR AGENCIES WORK THROUGH THE ADVERTISING PROCESS, THIS BOOK PROVIDES A CUTTING-EDGE INTRODUCTION TO THE EXCITING WORLD OF ADVERTISING AND NEW MEDIA.
|
ISBN |
0324113803
|
Author(s) |
THOMAS CLAYTON O' GUINN
,
CHRIS ALLEN
,
RICH SEMENIK
|
Credits |
|
Edition |
3RD ED.
|
Year |
2003
|
Publisher |
THOMSON
|
Type |
BOOK
|
Keywords |
ADVERTISING
|
Language |
English |
Collation |
773 P., 30 CM.
|
|