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BASIC MARKETING RESEARCH

GILBERT A. CHURCHILL

2001

BOOK
Category

MARKETING

MARKETING RESEARCH

Abstract THIS BEST - SELLING INTRODUCTORY TEXT BREAKS THE COMPLEX MAZE OF MARKETING RESEARCH DOWN INTO SEVEN STRAIGHTFORWARD STAGES. A MANAGERIAL EMPHASIS ALONG WITH REAL RESEARCH STUDIES PROVIDE EXCELLENT VIEWS OF MODERN PRACTICE IN THE FIELD.

ISBN 0030211042
Author(s) GILBERT A. CHURCHILL
Credits
Edition 4TH ED.
Year 2001
Publisher HARCOURT COLLEGE PUBLISHERS
Type BOOK
Keywords MARKETING RESEARCH, MARKETING MANAGEMENT
Language English
Collation 830 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 3 No A
2 Nicosia F 3 No A
1 Limassol J 4 No A
3 Nicosia P 7 Yes A