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ESSENTIALS OF MARKETING

LANCASTER, GEOFFREY, 1938- , MASSINGHAM, LESTER

1998

BOOK
Category

MARKETING

Abstract ESSENTIALS OF MARKETING ASSUMES NO PREVIOUS KNOLEDGE OF MARKETING , BUT PROVIDES A BROAD INTRODUCTION TO BASIC PRINCIPLES FOR BOTH STUDENTS AND PRACTITIONERS. IT IS A UNIQUE IN THAT IT IS NOT MERELY A DISTILLATION OF THEORETICAL KNOLEDGE , BUT TRASLATES THAT THEORY INTO PRACTICE THROUGH "REAL LIFE" CASES AND THEIR SOLUTIONS.

ISBN 0070841810
Author(s) LANCASTER, GEOFFREY, 1938- , MASSINGHAM, LESTER
Credits
Edition 1ST ED.
Year 1998
Publisher MCGRAW-HILL BOOK COMPANY
Type BOOK
Keywords MARKETING
Language English
Collation 430 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 7 No A 27/03/2014