image

CONSUMERS AND SERVICES

MARK GABBOTT , GILLIAN HOGG

1998

BOOK
Category

MARKETING

Abstract CONSUMERS AND SERVICES APPROACHES SERVICE MARKETING FROM A CONSUMER PERSPECTIVE AND DRAWS TOGETHER CURRENT UNDERSTANDING OF SERVICE CONSUMPTION FROM BOTH AN ACADEMIC AND PRACTITIONER POINT OF VIEW.

ISBN 0471962694
Author(s) MARK GABBOTT , GILLIAN HOGG
Credits
Edition 1ST ED.
Year 1998
Publisher JOHN WILEY AND SONS
Type BOOK
Keywords MARKETING
Language English
Collation 271 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 2 No A