|
Category |
MARKETING
PLANNING
|
Abstract |
RETAILING COMBINES , AS A BUSINESS , A UNIQUE SET OF PROBLEMS WITH AN EDLESS VARIETY OF SOLUTIONS. . RETAIL MARKETING PLANS THE ONLY BOOK WHICH ADDRESSES MARKETING PLANNING APPLIED IN A RETAILING CONTEXT TO GIVE READERS AN INSIGHT INTO THE STRATEGIES THEY SHOULD BE ADOPTING.
|
ISBN |
0750620218
|
Author(s) |
CHRISTOPHER TIDEMAN
,
MCDONALD, MALCOLM
|
Credits |
|
Edition |
1ST ED.
|
Year |
1997
|
Publisher |
BUTTERWORTH HEINEMANN
|
Type |
BOOK
|
Keywords |
MARKETING, PLANNING
|
Language |
English |
Collation |
338 P., 30 CM.
|
|