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RETAIL MARKETING PLANS: HOTW TO PREPARE THEM AND HOW TO USE THEM

CHRISTOPHER TIDEMAN , MCDONALD, MALCOLM

1997

BOOK
Category

MARKETING

PLANNING

Abstract RETAILING COMBINES , AS A BUSINESS , A UNIQUE SET OF PROBLEMS WITH AN EDLESS VARIETY OF SOLUTIONS. . RETAIL MARKETING PLANS THE ONLY BOOK WHICH ADDRESSES MARKETING PLANNING APPLIED IN A RETAILING CONTEXT TO GIVE READERS AN INSIGHT INTO THE STRATEGIES THEY SHOULD BE ADOPTING.

ISBN 0750620218
Author(s) CHRISTOPHER TIDEMAN , MCDONALD, MALCOLM
Credits
Edition 1ST ED.
Year 1997
Publisher BUTTERWORTH HEINEMANN
Type BOOK
Keywords MARKETING, PLANNING
Language English
Collation 338 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia L 2 No A
1 Nicosia L 2 No A