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MARKETING BRIEFS : A REVISION AND STUDY GUIDE

SIMKIN, LYNDON, 1961- , DIBB, SALLY, 1963-

2001

BOOK
Category

MARKETING

Abstract MARKETING BRIEFS PROVIDES A PUNCHY OVERVIEW OF THE LEADING THEMES OF MARKETING AND MARKETING STRATEGY, CONVIENIENTLY SUMMARIZED IN 20 BRIEF FOR REVISION PURPOSES OR QUICK - LEARNING.

ISBN 0750653868
Author(s) SIMKIN, LYNDON, 1961- , DIBB, SALLY, 1963-
Credits
Edition 1ST ED.
Year 2001
Publisher BUTTERWORTH AND HEINEMANN
Type BOOK
Keywords MARKETING
Language English
Collation 351 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 2 No A