|
Category |
MARKETING
|
Abstract |
MARKETING BRIEFS PROVIDES A PUNCHY OVERVIEW OF THE LEADING THEMES OF MARKETING AND MARKETING STRATEGY, CONVIENIENTLY SUMMARIZED IN 20 BRIEF FOR REVISION PURPOSES OR QUICK - LEARNING.
|
ISBN |
0750653868
|
Author(s) |
SIMKIN, LYNDON, 1961-
,
DIBB, SALLY, 1963-
|
Credits |
|
Edition |
1ST ED.
|
Year |
2001
|
Publisher |
BUTTERWORTH AND HEINEMANN
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
351 P., 25 CM.
|
|