|
| Category |
MANAGEMENT
|
|
| Abstract |
WRITTEN SPECIFICALLY FOR MANAGEMENT STUDENTS AND OTHERS WISHING TO DO RESEARCH IN MANAGEMENT , THIS BOOK PRESENTS A CLEAR , ACCESSIBLE INTRODUCTION TO THE PRACTICE , AND PRINCIPLES, OF MANAGEMENT RESEARCH. THE BOOK ALSO TAKES READER THROUGH THE 'BASIC' PRACTICALITIES OF UNDERTAKING A RESEARCH PROJECT, FROM PLANNING THROUGH TO THE PRESENTATION AND DISEMINATION OF FINDINGS.
|
| ISBN |
080398393X
|
| Author(s) |
ANDY LOWE
,
EASTERBY-SMITH, MARK
,
RICHARD THORPE
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2001
|
| Publisher |
SAGE PUBLICATIONS
|
| Type |
BOOK
|
| Keywords |
MARKETING RESEARCH
|
| Language |
English |
| Collation |
172 P., 20 CM.
|
|
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