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THE NEW STRATEGIC BRAND MANAGEMENT

JEAN-NOEL KAPFERER

2004

BOOK
Category

STRATEGIC MANAGEMENT

MANAGEMENT

Abstract DEALING WITH THE CONCEPT AND PRACTICE OF BRAND MANAGEMENT IN ITS TOTALITY, IT IS PACKED WITH FRESH EXAMPLES AND CASE STUDIES OF BRANDS FROM ALL OVER THE WORLD,PAYING PARTICULAR ATTENTION TO GLOBAL BRANDS.

ISBN 0749442832
Author(s) JEAN-NOEL KAPFERER
Credits
Edition 1ST ED.
Year 2004
Publisher KOGAN PAGE
Type BOOK
Keywords MANAGEMENT, STRATEGIC MANAGEMENT
Language English
Collation 497 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 8 No A
2 Limassol G 1 No A 01/01/1970