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ADVERTISING

CATHERINE CHAMBERS

2001

BOOK
Category

ADVERTISING

Abstract FIND OUT IN ADVERTISING, WHICH CHARTS HOW AND ADVERTISING CAMPAIGN FOR JEANS IS DEVELOPED, FROM FIRST IDEAS THROUGH TO CAMPAIGN LAUNCH AND THE ASSESSMENT OF ITS SUCCESS. THE BOOK GIVES AN INSIGHT INTO THE MANY ELEMENTS THAT MAKE EYE-CATCHING ADVERTISING. IT LOOKS AT THE PEOPLE INVOLVED, FROM KEY PLAYERS SUCH AS ACCOUNT MANAGERS AND MEDIA PLANNERS TO THE NUMEROUS OTHER WORKERS BEHIND THE SCENES, AND EXPLAINS THE QUALITIES THEY NEED IN THEIR JOBS. THERE'S EXPLANATION OF WHY COMPANIES SPEND MILLIONS ON ADVERTISING AND WHO THEY TARGET, AND HOW THE ADVERTS FOR A RANGE OF MEDIA ARE CREATED AND CO-ORDINATED. AND THERE ARE TECHNICAL TIPS, INFORMATION PANELS AND DISCUSSIONS OF ISSUES THAT AFFECT THE ADVERTISING INDUSTRY.

ISBN 0431114552
Author(s) CATHERINE CHAMBERS
Credits
Edition 1ST ED.
Year 2001
Publisher HEINEMANN LIBRARY
Type BOOK
Keywords ADVERTISING
Language English
Collation 48 P. : COL. ILL. ; 28 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 5 No A
2 Limassol H 5 No A