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Category

MARKETING

Abstract

UNDERSTANDING CUSTOMERS - DESIGNING AND DELIVERING THE MARKET STRATEGY  -  IMPLEMENTING THE MARKETING MIX - MANAGING MARKETING RELATIONSHIPS - 



ISBN 9780198748571
Author(s) BAINES, PAUL, 1973- , FILL, CHRIS , ROSENGREN, SARA , ANTONETTI, PAOLO
Credits
Edition 1ST
Year 2017
Publisher OXFORD
Type BOOKS
Keywords Includes glossary, references, index.
Language English
Collation 376 P, 25CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia R 7 Yes A
1 Limassol I 5 No A 01/01/1970