Abstract |
REFLECTING
THE HIGHLY GLOBALIZED NATURE OF TASTES, PRODUCTION, LABOUR MARKETS, AND
FINANCIAL MARKETS IN TODAY'S WORLD, THIS BOOK PRESENTS THE THEORY OF THE FIRM
AS A UNIFYING THEME TO EXAMINE THE MANAGERIAL DECISION-MAKING PROCESS. ADOPTING
A GLOBAL PERSPECTIVE, IT SYNTHESIZES ECONOMIC THEORY, DECISION SCIENCE, AND
BUSINESS ADMINISTRATION STUDIES, EXAMINING HOW THEY INTERACT AS A FIRM STRIVES
TO REACH OPTIMAL PROFITABILITY AND EFFICIENCY IN THE FACE OF MODERN
CONSTRAINTS.
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