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CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS AND TECHNOLOGIES

BUTTLE, FRANCIS , MAKLAN, STAN

2019

BOOK
Category

CUSTOMER RELATIONS--MANAGEMENT

Abstract
  • looking Section A: Understanding customer relationships -- Introduction to CRM -- Understanding relationships -- Managing the customer journey : customer acquisition -- Managing the customer journey : customer retention and development -- Section B: Strategic CRM -- Customer portfolio management -- Managing customer-experienced value -- Managing customer experience -- Operational CRM -- Marketing automation -- Sales force automation -- Service automation -- Analytical CRM -- Developing and managing customer-related databases -- Using customer-related data -- Section E: Realizing the benefits of CRM -- Planning to succeed -- Implementing crm -- Section F: Looking to the future -- The future -- References -- Index.to the future

ISBN 9781138498259
Author(s) BUTTLE, FRANCIS , MAKLAN, STAN
Credits
Edition 4th
Year 2019
Publisher ROUTLEDGE
Type BOOK
Keywords
Language English
Collation 444p, 25cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 4 No A
1 Limassol U 4 Yes A 01/01/1970