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ESSENTIALS OF MARKETING RESEARCH: A HANDS-ON ORIENTATION

MALHOTRA, NARESH K.

2015

BOOK
Category

MARKETING RESEARCH

Abstract
  • INTRODUCTION TO EARLY PHASES OF MARKETING RESEARCH
  • RESEARCH DESIGN FORMULATION
  • DATA COLLECTION, ANALYSIS, AND REPORTING

ISBN 9781292060163
Author(s) MALHOTRA, NARESH K.
Credits
Edition
Year 2015
Publisher PEARSON EDUCATION
Type BOOK
Keywords
Language English
Collation 407p, 27cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 8 No A
1 Limassol U 4 Yes A